INFOMED — Digital Information and Prevention During the COVID-19 Pandemic
CieH's first project, with a budget of RON 334,100, responded to the information emergency of the COVID-19 pandemic through digital communication and medical-education campaigns.
The problem
At the start of the pandemic, the public urgently needed accurate, up-to-date medical information, and promoting studies at the Faculty of Medicine needed quality digital content.
What we do
The project produced over 40 photo/video campaigns with educational messages about COVID-19, a dedicated information page updated monthly on the UMFCD website, over 60 campaigns promoting the medical profession, a free medical digital-marketing course for more than 60 students, and a closing conference with an online-promotion project contest.
Impact
INFOMED marked CieH's first large-scale foray into institutional digital communication and laid the groundwork for the future Digital Communication Hub.
