iBeCHANGE — A Platform for Primary Cancer Prevention
iBeCHANGE develops a digital platform combining machine learning, health psychology and clinical guidelines to support lasting behavioural change and emotion management, aiming to reduce cancer incidence and mortality.
The problem
Roughly 40% of cancer cases in the EU are preventable, yet earlier behaviour-change interventions have generally had limited impact due to insufficient personalisation and inattention to psychosocial factors such as anxiety and depression.
What we do
The project team designs, develops and tests the iBeChange platform — a user-centred system that dynamically observes behaviours, learns from them, and delivers personalised interventions for sustainable behavioural change and emotion management.
Impact
The project supports the goals of Europe's Beating Cancer Plan and the European Code Against Cancer by informing, supporting and empowering EU citizens in primary cancer prevention.
